Subservient Chicken

Not that it's my specialty (nor desire) to highlight all things even remotely interesting to the desi-pop-culture-ADD crowd, but this was pretty cool...

That subservient chicken thing on the Burger King website a while back that was a really popular forwarded link for a while was actually designed by a Desi American dude, Jeff Benjamin, as part of a re-brand for the company to make them seem more relevant and known to the modern (internet savvy?) generation. I found this out, as I do many things nowadays, from the snippet of a news video blog, Rocketboom. Click to see the clip of Jeff talk about the thinkin' behind the chicken.

I like telling the chicken to "freak out."

Sounds right.