Mar 3, 2008

Ahmedabad's Fancy Marketing

Check out the video below, sent to me by a family member who was born and raised in the city. It's amazing how you can just look at these things without a critical eye and think "wow - how great!" But then you start to think about how the city is incredibly segregated between the Muslim and Hindu/Jain sections, how Muslims live in abject poverty, and how there is such deep-seated hatred, racism, and bigotry fomenting in the middle-class Hindus/Jains there and abroad (which just makes no sense - you're doing okay, why are you hating on the people who are suffering?). And you remember that Ahmedabad has been the epicenter of Gujarat's politics of hate, culminating in the pograms in which thousands were killed and tens of thousands were displaced from their homes.

This is obviously to appeal to tourists and commerce interests abroad, saying "hey, remember us? forget about Banglalore and the other cities," but the omission of Muslims and/or the history of communal violence from the narrative about the city altogether (how many more pujas do you want to show, after all?) is very disturbing.

No comments: