Dec 13, 2006

My Restaurant Concept... and a new name for Desi orgs.

Okay - this isn't a fully baked idea yet, but I'll add to it as I think more about it. Anyway - if I were to open an Indian/desi fastfood place, I would call it "Naan Veg."

Okay, there's no deep concept behind it, except that the place would be small, cheap, clean, and non-fusion, except for the occasional tinkering with the tried and true formulas. But yeah - as a preview of something I've been working on a for a while, the place would be vegetarian, of course, with the pun being a little less painful (albeit barely) than some of the ones I've seen. And let's face it: who wants another annoying reference to the Taj Mahal, awful alliteration like "Bombay Bistro," any kind of Chowk, or a reference to a hut, a famous restaurant in India, or Mt. Everest?

Though trust me, this wouldn't be another Lassi either. No $1/ounce fusion lassis, and no $4 parathas that stick to the roof of your mouth. Maybe we'll even give dipping water for your fingers after the (quick) meal.

Anyway, as the new tag below boasts (and I'm definitely digging that they finally integrated tags into the Blogger template), mine first, yo!

So I'm taking this to the next logical step, given my interests. I'm tired of saying "South Asian American community-serving organizations, or even desi orgs. I'm proposing the new label of naanprofit.

Because if we have a million food metaphors infecting many of our book titles, films, and identity-related literature, we might as well have a little fun doing it with our organizations. Of course, I realize that this would put non-punjabis in the serious risk of becoming even more invisible and tokenized, but hopper-profit, puri-profit, dosa-profit, dal-profit just don't seem to have the same ring.

Okay - it may not go very far outside of this space, but that's the new tag for desi orgs here. Mine first, yo!

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